Donje Putnam, ARM, RAM
Donje Putnam is a dynamic multifamily expert renowned for her insights in both marketing and operations. With over two decades of experience, Donje’s journey has encompassed impactful roles as a Director of Marketing and Regional Property Manager. She has spearheaded successful branding initiatives and orchestrated award-winning social media campaigns. Donje’s comprehensive understanding of market analysis, strategy development, and innovative communication has earned her recognition as a sought-after speaker at industry conferences. Her engaging presentations blend hands-on expertise with a passion for creative problem-solving, making her a compelling voice in the ever-evolving world of multifamily marketing and operations.
Sessions
Mastermind: Business Lessons from Taylor Swift
From elaborate stages to Easter Eggs years in advance, you have to admire Taylor Swift’s ability to create, plan and execute elaborate stories and immerse her fans in her world. She’s built a brand and an empire, and is now the 2nd highest paid woman in music (after Ri-Ri). In this session we will learn how Taylor tells a story, and how you can use those skills for your strategic thinking. We’ll talk about how T-Swift is constantly innovating and reinventing herself. We’ll dig into how she curates her brand and provide tips for your property and personal brand. And we will talk about the importance of having goals and planning ahead.
Heartfelt Quest: Mastering Emotional Intelligence in The Leasing Game
Peek behind the curtain at consumer behavior and work to identify strategies that will trigger positive emotional responses and actions. In this session, we will examine the science of behavioral psychology, explore its application in marketing and leasing and uncover the triggers that drive consumer decisions.
Don’t Get Kicked to the Curb: Digital and Real Life Curb Appeal
Curb appeal isn’t just a buzzword – it’s a game-changer for your marketing and operations. Without it, potential renters will just keep on cruising by or scrolling past. So, let’s spruce up that digital doorway and keep those prospects knocking!
Craving Connection: Using Digital Tools To Create Real Relationships
Don’t let your digital tools reduce your prospects to mere numbers. Instead, discover how to leverage these tools to infuse a personal touch into your conversations. Take this approach to the next level by fostering a shared service language within your team. Embrace a customer-centric mindset, and watch as your reviews and lease renewals soar.
Leading from the Pack: Developing Leadership Skills for the Future
We spend most of our careers working for other people. In this session, we’ll cover how to lead from the pack. No matter where you are in your path, we’ll discuss how to develop valuable leadership skills and position yourself for leading a team and advancing in your career.
The Research Obsessed Renter
Customers are becoming more obsessed with research and reviews. Are you ready to lease to them? Are you making it easy for them to find the answers to their questions? In this session we’ll cover how to prepare and be ready for potential renters who already know all about your property. We’ll go over how they are learning all about your community and what they want to see and know before they reach out.
Let Me Count the Ways: Accountability in the workplace
In this day of throw-away jobs and disinterested employees, accountability plays an integral part in keeping everyone engaged and in the game. Employees thrive when everyone is held to a standard, and the workplace is fair and less stressful. Learn how accountability helps you develop a great working environment for you and your team.
Donje Putnam 